Communications & Marketing

Entrepreneurship Programs Coordinator, California Institute of Technology | Pasadena, CA | October 2022-present

Position at the Office of Technology Transfer and Corporate Partnerships:

Marketing/Communications:

  • Assumed responsibility for website maintenance from EAS. Besides eliminating outsourcing costs, this has increased the speed and efficiency of program execution. This efficiency has been extremely necessary for carrying out the Bill Gross and Tim Ryan gifts, as both donors asked for programs to be created, developed, and executed, with corresponding websites made, and needed to be acted upon quickly for the program to be carried out in the 2023/2024 academic year. Self-taught the skills in both Wagtail and Adobe Creative Cloud Suite (within 2 months of starting the position) to accomplish the following:
    • Add 1 main menu page with 5 child pages (Entrepreneurship main page and its 6 child pages – one is private and password-protected). For each page, BC wrote all content, with editing feedback from office managers, and created webpage layout and design.
    • Create the website’s yearly statistics graphics using Photoshop and update the website accordingly.
    • Work with members of the Licensing team to update the Software Disclosure form as well as the Privacy Policy pages.
    • Add two webpages for Corporate Partnerships team.
    • Coordinate social media management (LinkedIn, Instagram).
    • Re-launch the News section of the website, and write stories about CIC companies, office programs, and other Caltech innovation-related news.
    • Write email and printed content, marketing materials, captions, etc. for both inward- and outward-facing communications.
    • Join the Communications Council to be an OTTCP presence in the group and to learn how communications are done across campus to apply and integrate strategies in OTTCP.
  • Graphics, promotional materials, marketing strategy:
    • Took responsibility for the impact report within 2 months of starting at OTTCP, saving the office $4K in graphic design costs for each FY brochure and significantly cutting down on the time to get feedback on the design.
    • Create events and promotional material, taking initiative to generate and theme design choices.
    • Created a sustainability brochure for a new program for CP that matched a similar 3-fold brochure that EAS had produced, which is also used on the Sustainability Partnership Program page that BC built.
    • Created high-res, transparent versions of the office logos for improved usage across multiple media.
    • Created mockups of potential alternate office logos in Adobe Illustrator.
    • For the Bill Gross Prize, investigated lines of communication across campus for marketing, which was then used to create the marketing proposal and strategy for the Tim Ryan gift. Executes the marketing – creating both digital and physical promotional materials, pushing to various channels – for both gifts.
      • The Bill Gross Prize ended up receiving 80 applicants in the first year as a result of the marketing efforts, and the info session event had 50+ attendees, one of the highest turnouts for an event of that type.
    • Prior to starting this position, had limited experience with Photoshop and no prior experience with Adobe InDesign or Illustrator. Self-taught skills in all 3 applications (within 2 months of starting the position) to create the flyers, brochures, and logo materials for the office.
  • Presented on the office’s goals and local impact to Leadership Pasadena’s 2024 and 2025 cohorts, which were well-received and prompted questions and interest in the office’s work. 

Gifts and Student Entrepreneurship Programs:

  • Implement programming for the San Pietro, Bill Gross, and Tim Ryan gifts. Most of these duties have been mentioned in other brackets above, though additionally:
  • Supports the OTTCP Summer Internship in Entrepreneurship: publishing and monitoring job postings on the CALE portal, communicating with and fielding questions from applicants, and helping to organize, plan, and execute programming. 

Caltech Innovation Center:

  • From February 2023 to August 2025, intook new CIC tenants from start to finish, including:
    • Leading tours of the building,
    • Drafting lease agreements and processing them for execution,
    • Helping review insurance documents for new tenants, and
    • Submitting External Affiliate (EA) paperwork, ID card requests, and keys for new tenants with other Caltech departments.
    • Of the 16 historical CIC tenants, fully processed the intake for 13, but has processed renewal, room amendments, and/or adding/removing EAs for 15 of them:
      • Learned the skills necessary for these tasks within the first 6 months of her role in preparation for the Director of the Caltech Innovation Center’s maternity leave and upkept some of the Director’s responsibilities over her maternity leave (May 8-November 1, ~6 months). This helped alleviate responsibility-sharing burdens on other Directors in the office.
        • In May 2023, CIC monthly rent income was $4584; by November 2023, CIC monthly rent income was $8094. During those 6 months, CIC monthly rent income increased by $3510 (76.6%). Of the 17 total original offices available, 6 rooms were rented in May 2023; by November 2023, 12 were rented out.
  • Coordinated with Facilities for building maintenance (Lock Shop, custodians, repairs, etc.).
  • Upkept the CIC budget with events spending and rent receipt.
    • Helped assemble financial report to the Provost’s Office for Building 15 in 2023.
  • Served as a main point of communication regarding the building (with tenants, other departments).
  • Attended Greater Los Angeles Incubator Network meetings.
  • Continued responsibilities:
  • Created and maintains listserv with all the current tenants for ease of communications.
  • Helps maintain the CIC@caltech.edu inbox, which is used not only for CIC business but also CIC/OTTCP events, intern and gift program communications.
  • Coordinates monthly Innovators’ Lunches, which help establish the Caltech innovation community on campus, and creates the marketing and communications materials (email content, graphics, creates and manages Eventbrite).

Administrative Coordinator, Mundo Academy | Los Angeles, CA | August 2021-October 2022

– Administrative Coordinator for socially conscious, Los Angeles-based private tutoring company, Mundo Academy.
– Administrative tasks included but were not limited to:

  • writing and editing marketing copy
  • creating marketing and advertising graphics, videos, and social media content
  • researching and aiding the establishment of marketing and social media strategy
  • creating email templates and newsletters; writing blog content; website editing (adding pages, dropdown menus, adding anchor links, updating content, etc.)
  • event planning

Examples include:
– A video advertisement (page 33) for the Pasadena Chamber of Commerce’s inaugural digital magazine, The Pasadena Perspective for Winter 2021.

– Authorized purchaser for business supplies, materials, advertisements.

Provided support in managing private tutoring side of Mundo’s business, including tasks such as:

  • writing tutor handbook, managing calendars and schedules
  • compiling resources for lesson creation and student assessment
  • analyzing assessment/test results and creating client proposals
  • interfacing with clients
  • facilitating client-tutor communication

Provided support to the school services side of Mundo’s business, such as:

  • creating, formatting, and printing worksheets and in-class materials;
  • creating communication forms
  • writing employee handbook
  • compiling tutor schedules
  • facilitating HR process (application review, scheduling, initial interviews, calling references)
  • literacy lesson planning for multiple elementary schools

Blogs written include (in oldest-most recent chronological order):
– How to Write Better Essays for High School
– Better Home Routines for Students’ Learning
– Should You Mention COVID-19 in Your College Personal Statement?
– Middle and High School Application Tips
– Career Exploration before College
– Essential Study Habits for Middle School
– Are APs Important?
– How to Choose AP Courses

Digital Storyteller, Pasadena Educational Foundation | Pasadena, CA | December 2019-November 2022

Wrote, researched, and conducted interviews for online content and stories for the Pasadena Educational Foundation. Worked under the Marketing Director, Monica Bosserman Lopez.

Stories and areas worked on included:

The June 2020 Scholarship story on the Manwani Family Scholarships inspired the creation of a new scholarship, the Hopes and Dreams Scholarship, within the same month.

A September 28, 2021 story featuring Willard Elementary’s garden was republished and shared by local newspaper, Colorado Boulevard, on September 30, 2021.

A November 10, 2021 update on PUSD’s Farm to School program was republished and shared by local Newspaper, Pasadena Now, on November 11, 2021.

Interviewer, High Fliers Research Limited | St Andrews, Fife, Scotland | February 2018

Paid interviewer position gathering survey information for The Times’ Annual Top 100 Graduate Employers guide.
– Successfully reached and exceeded the target of 25 interviews within the week of 6-13 February, and conducted the maximum number of 30 interviews with graduating fourth-year students at the University of St Andrews.

Marketing Consultant, Clairbourn School | San Gabriel, CA | August 2017

Provided marketing consultancy on areas such as culture, age demographics and trends, and Facebook usage.

Marketing Intern, Clairbourn School | San Gabriel, CA | June-August 2016

Intern work included:
– Digitizing of 30 yearbooks
– Summer program photography, contributing to nine photo albums on Flickr (ex: here, here, and here)
– Competition research
– Writing blog posts
– Assisting Mandarin brochure editing
– GIF creation for advertising media
– Assorted organizational tasks

Developed skills in Adobe Acrobat, Adobe Photoshop, and HTML editing. Reference below.

A gif I created from video footage I took of summer activities.
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